Era Opportunity: Huge Market Potential in the Silver Economy
01 Macro Context—The Irreversible Silver Wave
A Seismic Demographic ShiftInternatio...
By 2025, China’s population aged 60 and above had exceeded 300 million, accounting for nearly 22% of the total population. The number of people aged 65 and above is projected to surpass 400 million by 2030.
Large Disabled Elderly Group
The nationwide population of fully and partially disabled elderly people exceeds 44 million. Among the very elderly, the incidence of u rinary incontinence is as high as over 60%, representing strong rigid demand.
02 Market Size—A TrillionLevel Blue Ocean with Rapid Growth
Overall Size of the Silver Economy
The silver economy reached 15.8 trillion yuan in 2025, emerging as a new engine of economic growth.
Premium Segment: Incontinence Care
• Adult diaper market in 2024: 28.6 billion yuan
• Projected size by 2030: to exceed 52 billion yuan (CAGR 16.3%)
• Household penetration rate is only 15.6%, far below that of developed countries, indicating huge untapped potential.
03 Core Trend: Quality Upgrade
Demand is shifting from basic "leak protection" to a higher quality of life, focusing on:
Comfort · Health · Safety · Dignity
Three Core Pain Points of Traditional Care Solutions
Odor Distress| Chemical fragrances fail to eliminate odors at the source, leading to self-esteem issues, anxiety, and severely reduced social willingness among the elderly.
Moisture Discomfort| Product rewetting keeps skin in prolonged dampness, easily causing diaper rash, pressure ulcers, and other skin health problems.
Bacterial Proliferation| Warm, humid environments become ideal breeding grounds for bacteria, significantly raising the risk of skin and urinary tract infections for seniors.
Functional Padding: Precisely Solving Care Challenges
Instant Odor Elimation · Regain Confidence
Through physical adsorption technology, odor molecules are directly decomposed instead of being simply masked, effectively easing elderly concerns and restoring social confidence.
Efficient Humidity Regulation · Dry & Comfortable
Featuring a unique dynamic "moisture absorption & release" system, it maintains a dry contact surface between the skin and the product at all times, reducing the risk of bedsores from the source.
Antibacterial & Anti-Mite · Healthy Protection
Infused with high-efficiency antibacterial ingredients, it actively inhibits the growth and reproduction of harmful bacteria and mites, providing seniors with a long-lasting clean and healthy personal care environment.
